Comfort Zones
Multichannel Campaign
When you hear “chemical company,” sustainability probably isn’t the first thing that comes to mind. But as an ESG pioneer in polymers, Covestro is committed to balancing social purpose with corporate profit.
Our task? Overcoming industry stigmas to create visibility for Covestro’s contributions to the United Nations Sustainable Development Goals (UNSDGs).
The multichannel campaign “Comfort Zones” gets up close and personal with changemakers working with Covestro to accomplish the UNSDGs.
Meanwhile, SEO-optimized longreads on the Covestro’s corporate website deep dive into the personal stories of these movers and shakers.
The series explores stories of global Covestro employees, customers and partners leaving their comfort zones to preserve the most precious comfort zone we have: our planet.
Video and photo content (owned/paid) in the digital sphere as well as print and OOH ads promote the stories to the campaign’s B2B target group and inspire future green business initiatives.
Role: Concept & Copy
Client: Covestro
Agency: Fork Unstable Media
