Global Campaign
Decoded
Evonik scientists develop solutions for healthy-looking skin and hair – and they do it with the most advanced chemistry and technology. But to successfully introduce Evonik’s groundbreaking ceramides to a large audience, we needed to simplify the science, without losing its high-tech touch.
The benefits of Evonik’s ceramides are diverse and technical. And trying to understand the nitty-gritty can feel like trying to crack a secret code. To resonate with the global cosmetic industry in German, French, English, and Chinese markets, we launched the ‘Decoded’ campaign to bridge the gap between science and beauty.
Focusing on tangible benefits and transparent science, the campaign decodes Evonik’s ceramide advantages.
In the campaign’s visual language, beauty photographs are paired with chemistry animations, harmonizing the two distinct worlds. Based on the campaign design and message, we created content for product brochures, white papers, webinars and website.
Role: Concept & Copy
Client: Evonik
Agency: Fork Unstable Media
